TWOP asked good friend, Ian Haworth – ECD at Wunderman, a few questions about his passion for the industry, his time as an acclaimed awards judge and what advice he would give to youngsters trying to break into advertising.
Ian Haworth is probably most well-known for his judging talents within the industry. He forms part of a team that determines what creative work will win a shiny Cannes award, or sort after D&AD Pencil, but we known Ian as an inspiring creative lead of which we were lucky enough to work with. During his career Ian has won over 85 awards and spoken about the creative industry around the world. He has sat on major award juries and is currently ECD at Wunderman UK and EMEA. A global inspiration who began his career at 17 where he started as a studio junior.
I have been a Wimbledon Ball Boy, not once but TWICE!
I love “making stuff”. Start from nothing and end up with something that didn’t exist before.
I was a ‘Tea Boy’ in an art studio. I think the CD hired me more for my rugby skills than creative ones.
Music, art and nature inspire me.
The industry can be intense at times, some big challenges are around managing a number of pressing issues all at once. I’ve found my many years of martial arts and yoga practice keep me calm.
The John Smith’s Yorkshire Bitter ads with the old guy and the dog.
Tough question. For me it’s D&AD as it’s still the purest award for creativity. However Cannes is amazing due to its truly global nature. So I pick those two!
Believe in yourself.
There is an amazing future ahead. The creative “toy box” keeps growing, the only limit will be our imaginations.
I would set up an academy for kids who weren’t able to go through formal education. The creative industry doesn’t tap the wealth of talent we actually have in this country.
Listen more than talk.
Be a sponge. Listen and learn everyday.
With thanks to Ian.
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