The Weekly Roundup: 10th January 2014

by Jan 10, 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Which is nice.

The week at a glance:

Old Spice’s new ad got launched this week, and although hunky-man-in-towel is no longer with us, they’ve definitely still kept the ‘crazy’ dialled up to XXL. Ben and Jerry’s win social media in light of the legalisation of marijuana in Colorado, The Guardian prove that their content is too much for any one man in their new spot, and Coca Cola get slapped wrists.

Old Spice: Momsong

Roundup_10.01.14 - old Spice

The launch of the new ‘Smellcome to Manhood’ campaign proves that W+K are still at the top of their game. Darling mumsy types mourn the loss of their sweet-smelling sons to predatory females in this Irish folk song come musical inspired spot. There is so much crazy going on here it’s quite a spectacle. Watch now.

Ben and Jerry’s get the munchies

Roundup_10.01.14 - Ben and Jerry's

Big news this week: smoking a spliff in Colorado is now A.Ok with the authorities, inevitably meaning that many a curious youth over the pond will be suffering from a severe case of the munchies. Ben and Jerry’s, cognizant that their primary product is often used to satisfy such cravings, piggybacked on the new law to do possibly the best brand Tweet  we’ve seen in 2014.

The Guardian: “The Shed’s on Fire”

Roundup 10.01.14 - The Guardian

The British paper famed for its ingenious creative work do it again with their latest spot. For a little while now, they’ve been telling us how they own the weekend. And now ‘Own The Weekend – Use in Moderation’ comes along to (delectably dryly) teach us about the perilous dangers of trying to absorb, or act on, all the content The Guardian offers in just one hour. It is, indeed, too much for one man. Watch here.

Finally….naughty Coca Cola

Roundup 10.01.14 - Coke

Coke’s new (and slightly contrived) ‘Reasons to Believe’ spot launched across a number of countries recently, although it was only in Ireland that the gay wedding scene was culled. Not your smartest move, was it Coke? An eagle-eyed viewer must have played spot the difference and then stirred up a social media storm, with several high-profile players including a L’Oreal marketing exec Gregory Kimball wading in to fight the good fight. Coke tried to explain their reasoning away, but not very successfully, and it’s left everyone with a bad taste in their mouths. Watch the ad here.

So there you have it.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

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