Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Which is nice.
The week at a glance:
This is the week that Tesco’s blossoming friendship with Yorkshire Tea, Phileas Fogg, Cadburys and Jaffa Cakes temporarily knocked Christmas off the radar. “BUT NOT FOR LONG!” we hear you
cry moan in despair, as other big players released their offerings, most notably Sainsburys’ attempt which made us laugh and (almost…honest…) get a bit weepy. We reckon it beats the John Lewis ad paws down.
Sweeping Christmas under the rug for a moment, Lowe produced the world’s most famous selfies, a Facebook app was born that mimics your social media voice, and Rolls Royce are printing engines.
Community Managers: Read and Repeat
There are a few brands that have achieved social media notoriety in the last year, O2 and Tesco being two of the biggest. And now Tesco have done it again, showing how a human touch + a sprinkle of humour + the ability to not take themselves too seriously = social crm success. Thanks to a man called @RiccardoEspaa7, who no doubt is twerking with glee due to his significant increase in followers, a social media party began, and everyone was invited.
*Applause to all involved*
Sainsburys Tell Real Stories
John Lewis, as every man and his pug knows, opts to tell magical-yet-fictional tales every Christmas. This year, Sainsburys created the storytelling antithesis: a compilation of wonderfully cringe/tear/joy-inducing home videos depicting what Christmas really means for different people. From the opening carol-singing disaster to the girl who feigns utter joy at receiving radiator keys, it’s completely relatable and lovely. Take a look here.
And rather than being supplemented with online assets, Sainsburys took the clips from a 45 minute film about Christmas in a Day, which we can’t wait to watch. Nice work.
Lowe South Africa won ‘print ads’ this week, using clever photoshop trickery to create selfies from famous photos. Developed for the Cape Times newspaper they are accompanied by the strapline ‘You can’t get closer to the news’ – a great visual spin on a simple proposition.
Rolls Royce Print Engines
Henner Wapenhans, the company’s head of technology, stated that they will investigate the possibility of using 3D printers to create engine parts in the not too distant future. The freedom afforded by this technology means one tool can create an unlimited number of shapes, vastly reducing their manufacturing costs, and also creating lighter components – which might mean we can pop to New York in less than two hours one day…(toes crossed).
And finally….What Would I Say?
What-would-I-say is a very clever little website that uses all sorts of magic (complex algorithms) to generate Facebook statuses that sound like you. Tried and tested, it’s pretty good, although slightly nonsensical at times. Which may in fact be how we sound anyway.
If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: firstname.lastname@example.org