Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because not everyone can be in Cannes.
The week at a glance:
Pantene asks women to stop apologizing in their ‘Sorry, but were not sorry’ campaign, Dove Men takeover our social channels and we catch up on news from this weeks Cannes Lions festival.
Pantene – Stop saying “sorry” and #ShineStrong
This week Pantene’s unleashed their “Be Strong and Shine” gender inequality campaign and we are sorry (but not sorry) that we are rather fond of it. The ad spot, created by BBDO Guerrero – Manila, aims to show how such apologetic behaviour can be labelled positively for men and negatively for women in various home and workplace scenarios. The video’s were originally only live in the Philippines market only in early December, but P&G are now showing the ad on TV in the US and promoting it globally via the hashtag #ShineStrong. Watch the ad here.
Dove Men takes top spot in social charts
Dove Men Care US topped the charts this week with it’s ‘Calls for Dad – #RealDadMoments’ video. Launching last sunday, on Fathers Day, with a powerful one-minute clip, the ad looks at special moments of fatherhood based around the strapline ‘Isn’t is time we celebrate Dads?’. The campaign clearly played on the emotional heart strings of the public with over 67,000 shares over the week. Have a look at the campaign here.
This week in Cannes…
How could we forget the Lions, we’ve been talking about it all bloody week (incase you haven’t noticed). Harvey Nicks have been cleaning up the board with their ‘Sorry, I spent it on myself’ Christmas Campaign, created by the clever folk of A&E/DDB London, with Grand Prix awards in Press and Promo & Activation (view here). Coca-Cola snapped up a Grand Prix Media Lion for their ‘Happy ID’ project, created by McCann Lima, Peru (view here). Pharrell Williams even saw some action, not by causing chaos on the beach with other celebs (although this would have been fun), but with his ‘24 Hours of Happy’ campaign winning Grand Prix in Cyber Lions. See what we wrote here about ‘24 Hours of Happy’ project earlier this year.
Rumour has it that there was uproar at the winner of the Grand Prix in the Direct Lions category. BA scooped the prize for their interactive billboard, created by OgilvyOne London (which we featured in post earlier this week, view here), a great campaign we all agreed, but is it really a Grand Prix winner for Direct?
Titanium & Integrated, Innovation, Entertainment, Film and Grand Prix for Good awards are to be judged tomorrow. To find out the results and more about the campaigns mentioned visit the sites results page here.
Have fun in the sun.
If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: email@example.com
[Images courtesy of Youtube]