Q and A with Georgia Cummings: Founder of Potage

What do you love most about the brand you’ve created? 

I always wanted to create a business that delivered something deliciously similar to what your mum might cook and drop off if she lived nearby. Ten years later and we regularly hear from customers on Trustpilot that we’re doing that – sometimes even better than mum’s cooking! Hearing that kind of feedback is without doubt what I love most about Potage.

Have you always wanted to work in this industry?

I love food and the way it brings people together . In a world where we all spend so much time ‘online’ I think it’s more important than ever for people of all ages to make time at a table whether with family or friends. I was really lucky to grow up in a family where whoever was at home we sat together for meal times – whether for a boiled egg or Sunday roast. 

What are you most proud of? 

The way we’ve grown. I started Potage in my mum’s kitchen – we’ve grown slowly never compromising on the quality of our products or personal experience our customers receive – something new customers often mention when they discover us. I think it’s quite rare nowadays for a brand to grow like that. We’re a family business at heart.

What advice would you give to someone keen to start a business but unsure where to begin?

I love the quote that success is about “finding something you love, making a difference for the better and having fun while you’re at it”. My advice is to go for it.

Who is one of your biggest inspirations – either professionally or personally?

My mum (Susie Cummings, Founder of Nurole) and aunt (Chrissie Rucker, Founder of The White Company) are two huge inspirations. I grew up watching them both building their own hugely successful businesses alongside having a family. 

If you could attribute your success to anyone who gave you your big break?

My family but particularly my mum – she let me use her kitchen when I first started and has been there through all the highs and lows.

What’s the hardest thing about your job?

As a founder it took me a long time to learn to switch off. The last two years have perhaps been the hardest and handling it alongside two newborn babies very, very nearly cracked me!

Which part of your job do you most enjoy?

The variety – no two days are the same – and working with our team – some of whom have been with me for over 8 years!

Do you find it easy to balance work and play?

Right now I’ve got two kids under three and a husband with a broken hip so there’s no balance! I can’t believe many people maintain a balance with a constant of moving parts – the ups and downs feel a part of every life. I’m not sure I’ve met anyone yet – whether they ‘work’ full time, part time or are a full time mum – who says they have the balance right. I do think making time for yourself is absolutely key. That’s where a freezer full of Potage is a lifesaver for me as it gives me an extra 40 minutes (more if you include time saved shopping / washing up) each day to do something for myself – whether it’s a run around the park or call to catch up with a friend I always feel so much better for it.