JB serves up the must-read industry books. Have you conquered the list?
Work in advertising? Then whatever your role, here’s TWOP’s definitive guide to the books you really must own.
>> ‘Whatever you think, think the opposite’: Paul Arden
Arden encourages us to have the confidence to take risks by turning logic on its head in this easy to read book.
>> ‘Ogilvy on advertising’: Er, Ogilvy
A guide on how to create advertising that works, how to run an agency, how to write successful copy, and what the future looks like for the advertising industry.
>> ‘The Art of Client Service: 58 Things Every Advertising and Marketing Professional Should Know’: Robert Solomon
This book is indispensable to the entire account team – copywriters, art directors, and planners, researchers, media executives, support staff – anyone who works with clients.
>> ‘Nudge: improving decisions about health, wealth and advertising’: Thaler & Sunstein
A book all about the way people make choices, and how to guide these choices so they make people healthier, wealthier and happier.
>> ‘Gamestorming’: Macanufo, Gray and Brown
A great guide to workshop exercises to stimulate creative thinking and innovation.
>> ‘Truth, lies and advertising’: Jon Steel
Planner extraordinaire gives us the strategy bible, with brilliant advice and opinion from research to briefing and beyond.
>> ‘Hey whipple squeeze this’: Luke Sullivan
Master Copywriter Sullivan examines why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.
This list is far from exhaustive. If you think there’s something that needs adding, please let us know on: email@example.com
Words by – Jo Birch