Far more than bedspreads and pretty placemats, Zara Home is getting serious about its space in the world of creativity and design with a novel way of showcasing its Spring products.
Say Zara and most people will think of the high street fashion chain which has become a staple for everything from office wear to wedding guest outfits. Think Zara Home and you may consider it a place with well designed, pretty products to brighten up your apartment or flatshare. Good duvet covers, great bedsheets and some beautiful ranges of unique crockery for the kitchen.
However Zara Home is no small operation. Since its creation in 2003, it has since blossomed to cover 408 stores in over 40 countries. And things are getting serious. As in, Salone del Mobile Milano serious.
Yes, referred to as the ‘international reference point for the furnishing and design sector’, this annual event (held this year from 17th – 22nd April) is respected throughout the interiors world. It has become a hub for designers, retailers and trend forecasters to gather, observe and get inspired inspired. Coincidentally, it is held in the same city as Zara Home’s flagship store.
Working with artist Virgilio Villoresi, clearly the people at Zara Home understand the value of high quality collaborations. Villoresi has worked with some of the top names of fashion, design and retail – his work is nothing short of beautiful with previous productions for high end clients such as Bulgari, Smythson and Moncler. Together with Zara, Villoresi has created two unique videos – one for tableware, the other for bedroom.
Big brands know the power of videos, vloggers are constantly feeding their followers with content on YouTube. Yet these videos are beyond that. The storyboard, found beneath the videos on the Zara Home website, shows the precise and stunning sketches which began the process of this creative work. The music is triumphant, heralding the success of such an innovative and inspired showcasing of products.
The Bedroom sequence is heavily floral, beginning with dark hues of blues and blacks with miniature sized furniture being softly manipulated by life size human hands. There is a balletic theme to the video as the colours become more pastel based and the bedroom emerges into daylight with Spring sunshine.The Tableware video themes itself around butterflies and the flighty changing of the table cloth with various decorative features – think dancing chairs and tables bursting with teasets. The music fits brilliantly with each piece – rising to a crescendo as the final seconds draw in.
The effect of this unique and imaginative showcasing of products is one of satisfaction. As a potential customer, you see the thought and effort as well as the utmost attention to detail which has gone into creating these videos. It’s a clever move by Zara Home and one that is worthy of the utmost respect.
New bedsheets anyone?!
Check out the storyboards and full videos over on Zara’s site here.
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