The Weekly Roundup: 28th February 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days…because our community service says we have to.

The week at a glance:

TOM HARDY. ,That is all.

Ok ok not quite all. But he does get undressed for charity so that’s a pretty honourable and newsworthy thing, we think.

In other news: 3 mobile launched their latest ad encouraging us to be silly and a Swedish haircare brand gets clever with OOH advertising.

Tom Hardy Stands Up To Cancer

Displaying his toned torso and rather extensive tattoo collection, leaked pictures of our dream man Tom Hardy see him whipping off his shirt and running dramatically down a street, grimacing through a cloud of smoke, all in the name of Cancer Research UK’s latest campaign Stand up to Cancer.  Look out for the full video in the coming week. To see images of him frolicking around with no top on view here.

#SingItKitty > 3 mobile

Hot on the tail of last week’s Cat & Budgie campaign from Leo Burnett, the guys/Gods over at Wieden & Kennedy have released an ad for 3 mobile which follows suit. Another animated feline (harmonious cats must be in this season) pairs with a little girl you wouldn’t want to cross to ride around a middle England cul-de-sac singing Starship’s “We built this city”. Driven by the hash tag #SingItKitty the ad hopes to encourage another viral phenomenon, following the success of 2013’s ‘the pony’ campaign. Watch the ad here. Also, check out the rather vibrant website (here) which allows the user to create their own version of the ad.

Swedish haircare brand Apotek get us blowing in the wind

To promote a new line of hair products, Swedish hair care company Apotek snuck ultrasonic sensors into digital screens on a Stockholm subway platform which monitor each train’s arrival. The resulting effect being that each time a train pulled in to the station, the model’s luscious tresses are blown away creating a fantastic (all be it a tad creepy) effect. “The mission was to capture the effect of the turbulence from the train and make it look like the models hair on the screen was caught by the breeze.” The campaign, a simple idea, but well executed, allowed the agency STOPP/FAMILY to use existing technology in a new way. Check it out here.  BA  did something similar back in November, which you can view here.

Short but sweet.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube]

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