The Weekly Roundup: 16th May 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because we gotta get down on Friday (Rebecca Black style).

The week at a glance:

This week, Buzzfeed teamed up with charity Scope to End The Awkward, Birdseye create a pop up picture house, Coke celebrates it’s mini cans with mini kiosks, Walls ease the hangover food shop with ‘Walls’ies’, Cornetto take us on a rollercoaster love  story, and a film 12 years in it’s making smashes cinematic conventions.

Scope – End The Awkward

In a bid to stop people feeling so damn awkward about meeting/talking to/seeing disabled people, Scope have created a content-led campaign challenging some preconceptions, and have teamed up with Buzzfeed in a branded post to bring readers some of the most awkward Gifs – before explaining that some things are awkward and some just shouldn’t be. A clever piece of work, and with Buzzfeed’s reach it’ll no doubt get traction. View the campaign here.

#birdseyeinspirations

Birds Eye (yes the fish finger people) have gone a bit edgy and leftfield on us and opened a pop-up restaurant where diners pay by taking a picture of their meal, as part of a digital campaign to promote its new range of premium evening meals. Diners at the restaurant are invited to pay for their bill by taking a photo of themselves and sharing it on Instagram with the tag #BirdsEyeInspirations.

The pop-up Picture House restaurant has opened at the Ice Tank in Soho, London, this week and will open in Manchester and Leeds in June. The activity is the digital and experiential arm of a wider campaign to promote the new range, which incorporates TV and a three month sampling drive.

The new restaurant concept follows research by Birds Eye that show 52% of people regularly take pictures of their meals and 11% take at least one picture of their food a week, while nine per cent are unable to go a day without capturing what they’re consuming. Great to see a brand taking a step back to do their research and strategically respond. What are you waiting for? Get snapping foodie fans!

Coke’s mini kiosks

They say “good things come in small packages”— and Coke are practicing what they preach in new campaign ‘Mini Kiosk’.

To promote its Mini Cans, Coca-Cola and ad agency Ogilvy & Mather Berlin installed tiny Coke kiosks around cities in Germany.

The tagline for this campaign reads: “It’s the little things in life that makes us happy”. Check out the ad here.

The Wall’s Wall’sie

Forget the onesie, Walls sausages have brought us the ‘Wall’sie’, designed to look like normal clothes: perfect when you have a raging hangover and are in life-threatening need of a fry up but can’t bring yourself to get dresses. As part of the “Weekend breakfast. We’re all over it” campaign, created by Saatchi & Saatchi London, the idea is that you can wear your Wall’sie as you pop to the shop (without everyone thinking you’re a loon, wandering around in your pj’s). Genius or pure craziness? Probably a little bit of both. Have a look at the ad here.

Cornetto’s love story

A surprising and gorgeous piece of storytelling (hurrah!) from Cornetto this week, which sees a delicate love story evolve between two ladies – narrated by Lily Allen. It’s a total removal from things we’ve seen from the brand in the past – but we can’t decide if it’s all a bit too much? Have a look for yourself here.

and finally…

Boyhood: the ground-breaking film

The latest film from Richard Linklater, ‘Boyhood’, has been filmed over the last 12 years with the same group of actors including the protagonist: a boy he cast at the age of 6. It’s a film that’s no doubt going to make history – a fine line between real life story telling and acting. View the film here.

The sun has got his hat on, hip hip hip hooray, the sun has got his hat on and we’re going out to play.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Birds Eye, Daily Mail, Scope & Youtube] unshaven girl займ на карту моментально без отказазайм на карту от 18срочный займ оренбург