Landing earlier this year with a stylish wallop in London’s Soho, Flat Iron is a down-to-earth, stripped back British version of a traditional Entrecôte, effortlessly serving up saliva-gland-stimulating steak.
Putting it straight on the ‘must visit’ list, we soon found ourselves surrounding a delightful lady with a clipboard in Flat Iron’s snug entrance just off Beak Street. Unassuming but stylishly moody both inside and out, you’d easily walk past towards a more gaudy, attention-seeking SoHo bar. It’s busy though, proving Word of Mouth and some well-placed marketing speaks louder than neon signs.
As with most debutants to the London culinary scene, they enforce a no-reservation policy. Frustrating? Yes, but compared to the likes of MEATliquor, at least you can ask Friendly Clipboard Lady to take your name down as you dual-task waiting for a table with coiffing carafes of wine and popcorn in the basement bar.
Entering the main restaurant is a squeeze; it’s a small floor space so they’ve packed the tables in tightly, then they pack you onto the table tightly. There’s no room to be shy either, you’ll most likely be rubbing elbows with other meat-revellers on either side of you throughout your meal, although everyone is so well-fed they’re very nice.
Ordering is quick and painless; steak (however you want it), a selection of four sauces (the usual, plus Fred’s sauce: a spicy tomato concoction), a small range of sides (chips and creamed spinach for me please) and more wine.
A light hum of chatter fills the room, easing you back in your chair as you relax and wait for all of ten minutes before your food arrives. Service With A Smile makes sure you’ve got everything you need before tucking into the dish; tender sliced fillet steak, chilled fresh salad, crispy handcut chips and utterly filthy (in a good way, always in a good way) creamy spinach.
The food was fantastic and gone in minutes. Not just on my plate but my steak-novice friend’s too, her mini meat cleaver slamming down on the warm flat iron with a hefty “I LOVE STEAK!”; the cry of the converted.
> Client Friendly: Not right for talking shop
> Affordability: Budget-happy £
> Nearest station: Piccadilly Circus/Oxford Circus
> Dress code: Any clothes goes
> Best for: A relaxed night out
Visit Flat Iron here