The Weekly Roundup: 11th April 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because you’re worth it.

The week at a glance:

Tut tut tut – Veet get a social slap on the hand from females everywhere, Diesel get dancing, Lurpak encourage us to be adventurous, and Dove release a ‘beauty patch’.

Veet risk sales with ‘Don’t Risk Dudeness’

Veet’s new campaign was stripped from the World Wide Web just hours after launching due to thousands of angry female voices virtually bashing them for their ‘misogynistic, homophobic ads’ featuring men looking on in disgust as they realise their beautiful girlfriends have turned into dudes because they haven’t shaved their legs for a day. If that’s the case, there’d be no damn females left in the world! A bad day for Veet, and for Havas. More on this from RS later.

Diesel get dancing

In celebration of X, Diesel have released an A-Z of dance video: beautifully shot, nostalgic and funny. Our favourites have got to be the Death Drop and Rumba, although we’ve seen a good few Qs in our time.

Lurpak Adventures

Wieden & Kennedy London have done a great job for Lurpak with their latest campaign: ‘Adventure Awaits’, which launches the brand’s new ‘Cook’s range’. The ad sees transformations from ordinary kitchens into the entire universe through slick packaging and sexy imagery, making the range seem unique and far more advanced in comparison to the competition. W+K and Lurpak have a history of creating food porn together, which has been successful in appealing to both males and females, and this ad is no different. The ad comes with an accompanying microsite, visit here.

Dove’s Beauty Patch

As part of Dove’s (potentially tired? Ooh controversial) Real Beauty campaign, they’ve gone all clinical trial placebo on us. By sheer trickery they whack ‘beauty patches’ on the arms of laydees and lo’ and behold they feel more confident. Cue tears when they realise the only difference was their own inner confidence. Sorry, but it’s all a bit too American-contrived for us. See what you think. Dove, you may need to start freshening up your positioning a little…

Oh and also, Lacoste give us thrills

Not brand-spanking new, but too good to ignore: Lacoste harness the visceral power of a long-awaited kiss in their new ad ‘The Leap’. An amazing Flume remix sorts out the backing track, and an explosion of emotion is brought to life using stirring videography. We guarantee you tingles. What’s also lovely is that most of the vid was real (aka it wasn’t CGI’ed to death) – watch the making of it here.

Now the weekend awaits, have fun!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube]

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