The Weekly Roundup: 11th July 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because July is apparently December these days so you need a little pick-me-up

The week at a glance:

Beckham is on the hunt for you. Not in a creepy way (as if that’d be creepy), but more in a talent-hunting way. Twitter goes mad for BRA vs GER, Ikea take us to a dream world, Marc Jacobs holds a selfie casting-call, and Greenpeace do an awesome job of taking on the partnership between Lego and Shell.

Mr Beckham is hunting for you

Sky Sports has kicked off a social media hunt for ‘the next big thing’ in sports coverage. Fronted by the main man himself, David Beckham asks sports fans to submit innovative ideas about how to improve Sky Sports’ coverage. Anything from manager mics to nan commentary is welcome. The aim is to prototype the best ideas to find the ultimate winner. You can join in right now via Twitter using #Bigidea, or take a look at the site here.

Brands react to Brazil’s 7-1 defeat

They’re at it again… brands have taken to Twitter to join in the (biggest ever) conversation around Tuesday night’s semi-final between Germany and Brazil. Brazil’s humiliating defeat released a flurry of tweets from the likes of Sony, Tesco, Adidas and usual suspects Paddy Power, with the addition of a rather funny video which sees a Brazilian cocktail being crushed by a German beer…(watch here).

Also see how crazy Twitter went during the course of the game with this awesome real-time map The surge after each goal is incredible!Have a look here.

Ikea – there’s no bed like home

Born on the insight that wherever we go, there’s no bed like your bed at home, this beautiful and fantastical ad (featuring v/o from Prunella Scales – aka Cybil Fawlty) feels ethereal and dreamlike. We love. View the ad here.

Cast me Marc

Jumping on the ‘selfie’ trend bandwagon (surely this is old now….? No?), Mr Marc Jacobs just launched a campaign starring fans who entered by posting selfies on Instagram and Twitter. The luxury fashion brand photographed nine fans for the campaign, which will debut in the August issue of Teen Vogue, after a Global search in April that saw over 70,000 eager entrants post selfies of themselves using the hashtag #castmemarc. Jacobs, along with casting director Anita Bitton and the brand’s creative directors Luella Bartley and Katie Hillier, selected 30 finalists which were then whittled down after a casting process. Take a look at the campaign here.

Everything is awesome… or is it?

Greenpeace yet again create some brave and beautiful work – this time trying to get Lego to end its (slightly bizarre, now we think about it) partnership with Shell. This video is so simple, and incredibly chilling. Well done Don’t Panic. Watch the video here.

That’s all folks. Go home, put the fire on, have a nice glass of red.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

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