The Weekly Roundup: 14th February 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Better than a Valentines Day card from your Nan.

The week at a glance:

Hello. How are you? Have you survived the day so far? Managed to avoid awkward PDAs? If so, well done.

Reward yourselves with a 10 minute break to see what Heineken and Dumb Ways to Die have planned for this day of lurveeee, why Canadians in Sochi are particularly happy, and how they’re successfully campaigning for gay rights, and finally how FCUK are using Snapchat.

Dumb Ways to Die returns with a romantically gory ad for Valentines:

15 months (really?! Jesus) after worldwide success and 71 million viewers on YouTube, Dumb Ways to Die returns to our screens with this cute/gruesome spot for Valentines. The ad, featuring a smitten blue blob retrieving his heart and giving it to a yellow blob (ahhhhh, love is) reminds train users to “Be safe around Valentine’s Day”. A tenuous link, but we missed these little guys and are happy to see them die again.

Heineken #Dateinabox

Men-folk aren’t renowned for being particularly sentimental or mushy when it comes to all things romantical, so everyone’s favourite man-beer (“Ug”) Heineken have teamed up with Wieden + Kennedy NYC to encourage blokes to declare their love on Instagram to win an “adventure mystery date” in a box. Join in the fun @Heineken_US #dateinabox

Canadians having fun in Sochi thanks to The Molson Beer fridge

The Canadians have a lot to celebrate this week after maintaining a solid medal lead in the Chilly Brr Olympics. It’s a good job then that Molson Beer have taken their cheeky beer fridge to Sochi to offer Canadian competitors a refreshing beer – but only once they’ve proved their nationality by scanning their passport to open the fridge.

The Canadian gay rights campaign ‘Luge’ is a viral success

Also on the subject of those pesky Canadians, the wonderfully suggestive ‘Luge’ ad from the Canadian Institute for Diversity and Inclusion (if you’ve not seen it yet, take a look here), created in support of keeping ‘a little bit of gay’ at the Winter Olympics, was the most viewed ad on YouTube this week with a whopping 297,268 peeks. We love a bit of awareness for a good cause, well bloody done.

French Connection UK and Snapchat

As outlined by RS, Snapchat has the potential to be a powerful digital marketing tool for brands. This week, FCUK got involved by encouraging its community to follow them on @fc_official for a sneaky peek inside their HQ – an invitation which we bet has delighted FCUK’s core/nosy fashion aficionado fan base.

We love you too!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube]

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