Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because, in the words of Billie Piper, “we want to”.
The week at a glance:
This week mostly saw people fawning over an eye-achingly awkward video of complete strangers kissing for the first time (then lolling all over the place at the slightly less child-friendly spoof), Argos got badass and surprisingly earned some street cred, Obama made us all fall in love with him that little bit more by going on satirical talk show Between Two Ferns, and a cocktail of powerful women stood together to #banbossy.
First Kiss by Wren Studio
This video spread like wild fire on a hot day near a petrol station (just a casual 45 million views so far). Shot for clothing brand Wren Studio (who never actually reveal themselves in the film) by Tatia Plleva, it sees people pair up and get busy tonsil-tickling. Eventually. Once they’ve managed to combat the cripplingly cringe-worthy nerves and first-meet awkwardness. But once they do get going, my goodness what a fun time they have! We’re pretty sure we’re going to see weddings and babies as a result of this experiment. The ending is goose-bump-inducing sweet. Watch it here.
…watch the brilliant X-rated spoof that popped up just two days after, courtesy of comedy group Pimms Girl. NSFW (depending on where you work, of course).
…watch the first branded spoof. For frozen yoghurt company ‘Snog’, of course, who deserve big kudos for reacting so fast.
A disgruntled customer named Immy ‘BADMAN’ Bugti from Moss Side in Manchester (JB is from Manchester and assures us we don’t ever want to mess with a disgruntled customer from Moss Side with the pseudonym ‘BADMAN’) tweeted Argos about his upset that PS4s were out of stock. In surprisingly street-savvy form, Argos dealt with the complaint so well they even got praise from BADMAN: “Respect. Sick guy”. High praise indeed.
Obama on Between Two Ferns
Last summer, according to the New York Times, the exec-producer of Between Two Ferns (an absurd faux-cable-access talk show hosted by Zach Galifianakis) approached the White House with the idea that President Obama appear on the show to promote the Affordable Care Act. Rather surprisingly, President Obama went for it! What a man. Even more surprisingly, the result, which aired this week, not only makes for great tv watching but also works pretty well as a pitch for healthcare.gov, which gets an extensive plug. Watch a new wave of political outreach here.
And finally…it’s time to #banbossy
This week saw the Girls Scouts of the USA, Lifetime Television, and LeanIn.org (a not-for-profit organisation founded by Facebook COO Sheryl Sandberg) join forces to launch #BanBossy.
When a young boy takes control of others in his community he’s called a born ‘leader.’ When a girl does the same thing, she’s often called ‘bossy’, and “girls are less interested in leadership than boys because they worry about being called ”bossy'”. Queen Bey leads a handful of high-profile women, including Jennifer Garner and former US Secretary of State Condoleezza Rice, in a new video kicking off the #BanBossy message. Our fave line? Naturally, Bey’s amazingly delivered: “I’m not bossy — I’m the boss.” Bow down, Beyches!
Find out more about this campaign and watch the video here.
Enjoy the sunshine, be good!
If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: firstname.lastname@example.org