The Weekly Roundup: 17th January 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because we love you. All of you. Even you.

The week at a glance:

This week, a devil baby roamed the streets of NYC, Google bought Nest Labs for 3 billion, The Sapeurs showed Guinness what they’re made of, Axe gave us a surprisingly sophisticated ad for a body spray and we found 100 days of happy.

Devil Baby PR Stunt

Scary PR stunts are very a la mode right now, and this stunt for the upcoming film Devils Due (what looks like a delightful watch) certainly scared the bejeezus out of some poor unsuspecting passers by in New York. A screaming child very quickly became a screaming adult when ol’ beelzebub reared his REALLY VERY DEFINITELY ugly head from his buggy. It’s certainly got people talking, so mission accomplished. View the stunt here.

Google Buys Nest Labs

Nest, a company which produces connected thermostats and smoke alarms, has been snapped up by Google for A LOT OF MONEY as they push into the new market of app-controlled household devices. A seemingly simple idea, worth £3.2Billion. Very nice work if you can get it.

Guinness Present The Sapeurs

Guinness, masters of advertising, have done it again. Down in the Congo (where they drink an inordinate amount of Guinness, btw. Fun Fact.) lives a group of finely dressed gentlemen collectively known as The Sapeurs: The Society of Tastemakers and Elegant People. In the day they can be anything from fishermen to mechanics, but it’s in the night where they come alive, donning the designer suits and pipes that they often work double shifts for. Guinness found these folk and decided their story must be told, in a tantalisingly upbeat ad backed by The Heavy’s ‘What Makes a Good Man?’ which has now found it’s way onto our playlists. Tres bien, AMV. Take a look here.

Axe Make Love Not War

In a surprisingly sophisticated and intelligent spot (for a body spray at least), Axe take us on a tale of war…with a twist, to promote their new fragrance ‘Peace’. This ad crashes through the mould of ‘men attracting ladies much hotter than them because they smell so gooooood’ and instead gives us a real thinker with the potential to do good: rather than trivialising violence they’ve actually donated $250,000 to the organisation Peace One Day. Brand done good. View the ad here.

100 Days of Happy

We’re all run-off-our-feet busy these days, but are we too busy to indulge in a little bit of happiness everyday? That’s what 100 Days of Happy challenges us to do: capture our happy moments, 1 a day, for 100 days. Are you up to it? http://100happydays.com

Don’t worry, be happy!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube  & 100 Days of Happy]

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