The Weekly Roundup: 18th April 2014

by Apr 18, 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because we’re nice like that.

The week at a glance:

This week, Netflix take a fan to the prom, the world’s toughest job is advertised, IKEA get busy in the kitchen, Unilever talk ‘All Things Hair’, and Honest Slogans man (the world superhero ever?) strikes again.

Netflix fulfils teen’s Twitter request and takes them to the prom

Round 18th April - Netflix

This is a clever bit of response marketing from Netflix who accepted a teenager’s request on Twitter to take him to the junior prom (that’s one way of telling the world you don’t have a date).

Muthana Sweis – a 17-year-old from Chicago – asked Netflix if it would take him to the prom if his tweet generated 1,000 further tweets. Netflix agreed (obviously, or this would be a really short story), and sent a camera crew along to Sweis’ hood: giving him the chance to be driven in either one of Mad Men character Don Draper’s cars. The camera crew followed him all the way to his rock star grand entrance at the prom, letting his friends join in with some of the fun. Nice work Netflix. Have a look here.

#worldstoughestjob

Round 18th April - Mothers

Boston ad agency Mullen created a fairly punishing fake job listing for the world’s ‘toughest’ job. The job requirements for ‘Director of Operations’ demanded that the employee stand almost all the time, clock in at least 135 hours a week, and come to work during Christmas and Thanksgiving. Oh and the job offered no renumeration whatsoever. Obviously a non-existent job – right?

Amazingly 24 people applied and the agency conducted a webcam interview to film their reactions to the brief – and the twist at the end. Take a look here (we particularly enjoy the brilliant acting skills of the interviewer). View the stunt here.

IKEA

Round 18th April - Ikea

In the second ad for their ‘the wonderful everyday’ campaign, IKEA use a fairly complex carousel to show us how darn useful their kitchens are: ending on the line ‘if it doesn’t work for everyone it doesn’t work at all’. Whoever selects the music is a legend too, winning with Masters in France ‘Playing with my friends’ last year and now again with Electric Guest ‘This Head I Hold’. Check out the ad here.

Unilever

Round 18th April - Uniliver

YouTube channels, if you pay enough, can be all-singing-all-dancing affairs. Case in point: the new ‘All Things Hair’ effort from Unilever, with popular vloggers giving tips and tutorials about how to coif your coiffure. It’s a great use of the platform and a nice little digital experience. Have a look at the Youtube page here.

Honest Slogans round two

Round 18th April - Clif

For his Honest Slogans Tumblr blog, graphic designer Clif Dickens has created even more company logos that are edited with painfully honest slogans. We heart you Clif! Check out the page here.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

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