The Weekly Roundup: 21st March 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because we’re as nice as those soft cookie ice cream sandwich things.

The week at a glance:

This week Weiden & Kennedy got named ‘most watched agency in 2013’, Three create brilliantly pointless 0800 numbers for their latest campaign, CRUK raise £1mil in 1 day thanks to their viral ‘naked selfie’ campaign, the Campaign School Reports were released, and Tesco picked the wrong breed of cow.

Watching Weiden & Kennedy

W&K, the agency of dreams, totted up the most internet views across their 2013 campaigns to win the title of Most Watched London Agency. Their Nike spot ‘endless possibilities’ was the highest achieving of all their work racking up a whopping 13 million views!

Three’s Hotlines

To promote the fact that dialling 0800 numbers on a Three network is now free (such a trivial and slightly dull point of difference, if we’re honest…) they created a BLOODY BRILLIANT truly integrated campaign to implore people to ‘Make the most of them’, showing how dull and rational can still be brought to life if you’re clever enough (another W&K golden egg).

Six new 0800 hotlines were created that are completely and utterly pointless, but hey, they’re free to call! Our personal favourites are the Compliment Line and the Singing Dictionary (which is the star of their supporting tv ad). #0800Fun indeed.

CRUK and the tale of the naked selfies

This week TWOP started to see some bare-faced ladies fill our Facebook feeds, all for a good cause: donating to cancer charity CRUK. Baring all, the aim is to spread the word by nominating friends to do the same, and donate £3 at the same time (by the way, if you’re feeling philanthropic, text BEAT to 70099). The campaign is currently catching like wildfire and is raising a hell of a lot of money, so can’t be a bad thing.

Campaign School Reports

The annual report cards were released this week, ranking the top 100 London agencies and giving a brief overview of their performance in 2013. AMV BBDO came out on top of the league table due to some huge wins and big-billing clients, and VCCP excelled in the ratings with a 9/10 (they humbly gave themselves an 8). VCCP’s ‘Be More Dog’ for O2 and BBH’s ‘Maggiemite’ Guardian ads were resounding highlights from the year, whereas the poorly acted Santander 123 ad from Havas and the Scrunch or Fold campaign from Andrex were named as Turkeys. You can view the report using the Campaign iPad app, or failing that try and find an issue of the print mag that came out yesterday.

Tesco and the Wrong Cow

Tesco had to scrap a national marketing campaign this week when some eagle-eyed farmers saw that the cow pictured in their ad for milk was in fact a breed of cow only used for meat, and that they “would never have been milked in their life”. OH THE HUMANITY! How dare they get that wrong. Surely, a cow is a cow? Apparently not. Read more about it here.

It’s officially Spring and it’s Friday. Hoooray!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of CRUK / Facebook, Youtube & Farmers Guardian]

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