The Weekly Roundup: 25th April 2014

by Apr 25, 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because the Easter bunny only brought you chocolate.

The week at a glance:

This week ASDA celebrated Easter with a dancing chick, Actimel get funny on us, Saga give us Larry Lamb in a floating hotel and the Nando’s #wingroulette challenge gets serious.

Asda and the dancing chick

Roundup April 25th -Asda

To get in on the Easter act, Asda launched their latest spot ‘Something to tweet about’. This newest ad in its Beat Not Match campaign shamelessly (slash cleverly) stars a super cute chick dancing along to disco classic ‘Funky Town’. Sure. Forget singing cats or dancing ponies, it’s this cute chick we’re loving this season. Get your injection of aww here.

Actimel start the day right

Roundup April 25th - Actmel

Actimel show us they have a GSOH in their new online spot outlining the importance of starting the morning right. The ad, created by Y&R Paris, takes us to the first mars-landing where the world watches as history-making steps are taken. Except in this re-run, things don’t quite go to plan, providing the perfect moment for Actimel to say: “Some mornings. You have to get it right.” See what happens here.

Saga floats a hotel

Roundup April 25th - Saga

In an ad that may actually be a deleted scene from the film ‘Up’, Saga show us how insurance should be advertised. Larry Lamb (the man, the legend) fronts the beautifully shot campaign created by VCCP (do they ever put a foot wrong?!), which documents the history of the company and how they have expanded over the years. Have a gander here.

And finally…Nando’s take #wingroulette to the next level

Roundup April 25th - Nando's

The idea of wing roulette – 10 wings with all 5 flavour sauces (including the mind-blowing extra hot) – has been around for a little while. Didn’t know? Well now Nando’s have launched an ad campaign in cinemas to get people involved – the perfect placement, because what big cinema doesn’t have a Nandos clinging to it’s side these days? Paired with the #WingRoulette hashtag and some cleverly designed napkins, Nando’s want your finger selfies – made all the better if you were the sucker that landed the super spicy. Have a look here.

That’s it for now folks.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email:

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