The Weekly Roundup: 2nd May 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. …because long weekends would be NOTHING without it

The week at a glance:

This week, Dumb Ways To Die was resurrected in a brilliant parody, Coke took us to the arcades, Google encouraged homepage redesigns, and Dixons asked ‘Football? What football?’.

‘Dumb was to die’ gets parodied

We’ve long been fans of ‘Dumb Ways To Die’ (a clever safety video from Australia’s Metro – if somehow you haven’t seen it yet) and it seems agency Young & Rubicam Brazil are too! For the Miami Ad School/ESPM in São Paulo they’ve come up with an adland-aimed parody which shows the many (often gruesome) ways that creative ideas die.

Watch the ad here – any of them hit a nerve?!

Coca-Cola creates an arcade game powered by empty bottles

To encourage recycling, Coca-Cola teamed up with agency Grey Dhaka to create an arcade game that is powered by empty plastic bottles. Called the ‘Happiness Arcade’, it was placed in six different locations around Dhaka, Bangladesh, over a period of six days. To play, users simply insert an empty plastic bottle into the machine, and it will boot a Pong-like video game.

In our humble opinion this is a complete rip-off of the brilliant ‘Fun Theory’ from Volkswagon, but regardless it’s a great example of audience participation and behaviour-changing creative.

See how it all went down here.

Designers collaborate to create bold re-design for Google homepage

The Letter Society is a challenge-based design blog allowing members to submit their solutions to new briefs every three weeks. The Google homepage re-design is their latest project: giving it a new lease of life. The team of eight each created a different concept, ranging from vibrant layouts to simplified sleek design (we are rather fond of Erik’s work). What would you do to the Google homepage? Answers on a postcard.

Dixons try not to talk about the football

In the run-up to the world cup, Dixons have released their latest spot (and the first from AMV BBDO) which sees men-folk trying to get their leading ladies to agree to a new whopping great big fat curved tv in time for the main event – but doing so without mentioning the footie. There’s a couple of versions and they’re each great pieces of work based on a totally relatable insight. Have a look at the ad here.

Have a great long weekend, be good.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

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