The Weekly Roundup: 30th May 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because the weather won’t cheer you up so we will.

The week at a glance:

Channel 4 and Sam Smith pair up to takeover Alan Carr’s Chatty Man, Google give us the right to be forgotten and Adidas go on the move with promotional World Cup advertising.

Forget me not… or actually in this case just forget me

Google has responded to the European Union Court of Justice’s ruling on the ‘right to be forgotten’ with the launch of a web page where people can make requests to have information about them deleted from search results. In the height of Big Data where people are learning more and more about the consequences of their information spilling into the World Wide Web we wonder just how many people will take action. Brands and agencies alongside ad industry body ISBA later questioned the ruling and what it may signal for the future of search, online publishing and brands.

Sam Smith to perform first live TV ad

Tonight Brit Critics Choice winner Sam Smith will be teaming up with Google Play Music and Channel 4 to bring us the first live ad from his London gig at Camden’s Roundhouse.  Channel 4 will cross over to his sold out show and televise an incredible three and a half minutes of Smith performing his number one hit single ‘Stay with me’ during the ad breaks on Alan Carr: Chatty Man.

All or nothing

Adidas has become the first brand to paint entire Routemaster buses, as part of its “all in or nothing” World Cup campaign.

The sportswear brand has painted 32 new Routemaster buses black – one for each World Cup team – with images and straplines from its campaign for the 2014 Fifa World Cup as part of the deal. Exterion Media, the outdoor media owner, developed the campaign with Posterscope, Carat and TBWA.

It may not be bank holiday, but it is Friday, happy days!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of MediaWeek & Youtube]

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