The Weekly Roundup: 31st January 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Well, perhaps more accurately, the coming weekend.

Why? Because this weekend ladies and gents, it’s the biggest sporting event in every self-respecting American’s (and ad exec’s) calendar: SUPERBOWL SUNDAY!

The week at a glance:

No, we don’t understand the rules. No, we don’t even know which teams are playing. But do we care about the Super Bowl ads? YES WE DO! So much so that we’ve decided to dedicate this week to the teasers being dropped/leaked/oozed left right and centre, and rest assured fine folks, next week we’ll give your our run down of this year’s winners and losers.

Budweiser

What’s this we see? A BEER brand getting in on the act? It’s almost as if American Football fans enjoy the odd bottle….

Anyway, this year (through some “Oops, ol’ butter fingers here!” leaking), Bud show us a real departure from the ‘drink me in your man-cave’ positioning of old, and instead have decided to tug on the heart strings of both men and women alike with this cute puppy-pony Best Bud (see what they did there?) combo. Have a gander.

It’s….nice….if a little contrived and not tailored for the target audience. And what we know it isn’t is the best ad we’re going to see this weekend.

Soda Stream

When word got out that Scarlett Johansson would be featuring in a Super Bowl ad for Soda Stream, males across the globe got very excited. Time to take a cold shower guys: the end result has been banned from being shown on the day. Not because of ScarJo’s (fairly average) provocative demonstration of the merits of a Soda Stream, but because the ad has a blatant pop at rival soda companies Pepsi and Coca Cola. Low blow Soda Stream, you’ve been a little lazy there.

M&Ms

These little critters have given us the perfect teaser for their Superbowl ad: striking the right balance between creating intrigue and not totally giving away the full execution. In some form of sweet-treat-kidnap our walking talking and TWERKING M & M friend ‘Yellow’ gets tranquilized and pulled off-screen, leaving us wondering what comes next for the poor chap.

and finally…Jaguar Go Bad

Ain’t nothing like a Super Bowl ad full of posh Brits. Jaguars offering continues to target a younger, sexier, savvier audience by creating their first ever ad for the Big Game, and making it full of bad, evil english gentlemen looking well ‘ard in stuff like fast cars and helicopters. Likening the style, power and refined sound of Brit Baddies to the Jag F-Type they put on a show almost as impressive as the show that the ad will be shown within. If you follow what we mean. Slick.

Super Sunday here we come! Let us know what you think of the rest of the ads aired this weekend and look out for next week’s roundup.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube]

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