The Weekly Roundup: 4th July 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because it’s the Fourth of July. So why not?

The week at a glance:

Big boys Apple and Google release new campaigns in the form of a parent focused ad and smart little game, Evian sing your Wimbledon Tweets and WCRS reminisce over BMW.

Evian say #LetsPlay

In celebration of the closing week at Wimbledon, Evian are set to make mini musicals from your Tweets. Yes. Mini musicals. Sigh.
Acapella group Vive Vocals will perform tweets to be returned to sender using Twitter and Vine. This follows Evian’s recent success with their Rizzle Kicks video which celebrated the brand’s global ambassador: Maria Sharapova. Check it out here.

Parenting tools from Apple

Apple have released a new TV ad for iPhone 5 titled ‘Parenthood’. Retaining their more lifestyle-focused angle, and solidifying the departure from PRODUCT PRODUCT PRODUCT, Apple demonstrate how the device can be used to help parents look after their children. The spot features a number of handy apps, such as a thermometer, educational aid, baby monitor, and the very clever pet tracker, all backed by the lovely “Life of reams” by Julie Dorion. We very much like the heart-string-tugging direction they’ve taken. Watch the latest ad here.

Google smartypins

Those nerds at Google have been churning out more clever creations recently, including smartypins: a quiz slash map game thing that ‘puts trivia on the map’. Players start with 1000 miles in the bank and have to answer questions by dropping pins on cities. Wrong answer = lost miles. The aim of the game is to answer as many questions as possible before you run out of miles. It’s a lovely user experience but not particularly novel…but maybe we’re just bitter because our geography skills obviously need some work. Have a play on the site here.

And finally… WCRS say goodbye to BMW

WCRS have been quite smart. Yes they have lost the BMW advertising account after 35 years but they’ve cleverly reminded ad land of the fantastic work they are capable of by placing a double page spread of their most memorable BMW campaigns on the first two pages of Campaign Mag this week. You clever clever people.

Fireworks and hot dogs at the ready, it is the Fourth July after all.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

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