Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Why? Well why not.
The week at a glance:
The cockle-warming Sainsburys ad goes supersize with the release of the full ‘Christmas in a Day’ film, Spotify get creatively nostalgic, we give you the rundown of the DMA big winners, Nelson Mandela is remembered, and a clever new site adds a lick of colour to grey wintry skies.
Sainsburys release Christmas in a Day
A few weeks ago we gave you our opinion (you didn’t ask for it but we held it out shouting “TAKE IT TAKE IT!!”) on the 2013 Christmas ads, with Sainsburys clearly coming out on top thanks to their Christmas In A Day spot. This week everyone is talking about the full feature film, which gives us voyeurs the chance to snoop around people’s lives via handheld camera during the festive period. Created by Ridley Scott Associates it’s a tinsel-ridden version of their previous work ‘Life in a Day’. It’s a great accompaniment to the ad (or is it the other way around? We’ve had too much eggnog and can’t work it out) and gives us excitable children, Santa stripping, live births and turkey roasting among other hilarious moments, not least the octogenarian lady who advises us to “Trust in The Lord and keep your bowels open”. What a woman. Well worth a watch and you can do just that here.
Spotify, Year in Review 2013
As the year draws to an end it’s something of a tradition to reflect on what has been. Spotify have given this idea a little twist with ‘Year in Review 2013’ – a sexy little parallax site which takes you on a musical journey through the most popular tracks, albums and artists of 2013. (One of our personal favorite party bangers, Macklemore’s “Can’t Hold Us” is number one worldwide, in case you were wondering folks).
The experience also allows you to tap in your Spotify credentials to see your own ‘Year in Review.” (NJ was outed as a huge One Direction fan…awkward). Depending on how honest you are with yourself about your tastes, the results will either be a fun reminder of your year or a harrowing reality check that you need to try out new things in 2014. View the site here.
Did you see VT’s pre-DMA article? Well we can now conclude that on Tuesday night the lucky representatives of direct marketing agencies country-wide got suited and booted and saw 37 Golds, 24 Silvers and 37 Bronzes dished out to the worthy winners. This years Grand Prix victors were WDMP who wowed the judges with their Augmented reality DM piece for Monarch Airlines. View all the winners here. Congratulations to everyone involved!
Celebrating the life of an iconic man
Unfortunately this week also brought us sad news with the passing of an iconic figurehead – Nelson Mandela. This morning saw a flurry of websites, magazines and newspapers pay tribute to the inspirational man. For those of you who want to celebrate his life, a rather slick web archive has been created by the Nelson Mandela Center of Memory, so make sure you take a look here.
Finally…your life in technicolour
Ending the week with a splash of colour to alleviate any winter weariness we bring you the stunning website: “Life in colour”. Import your selfies and other such images from Facebook et al (other social media platforms are available) and let the animated clock use these to create bespoke colour wheels inspired by your life moments. The verging-on-therapeutic animation (we already mentioned our egg-nog consumption, didn’t we?) scans the pixels of your photograph to determine a colour spectrum around the clock interface, creating a beautiful piece of digital art. Make your own colour wheel here.
If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: email@example.com
[Images courtesy of Sainsburys, Its Nice That, Spotify, Nelson Mandela Centre of Memory & Life in Colour]
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