The Weekly Roundup: 7th February 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days. Because we will make your day more colourful.

The week at a glance:

Our week began with bleary eyes as we emerged from our pit of Twizzlers and light beer, from where we’d watched the Super Bowl ads. A substandard show this year in our opinion: poor executions of mediocre insights (the ones we deemed good enough to bring to your revered eyes are below). But enough of that….because the Winter Olympics have started!!! Cue an awful lot of brilliant anti-anti-gay campaigns and a very excited Canada. So pull your thermals on and join the excitement.

Super Bowl: Bud Light

Yes ok, we know what these pesky Bud folk have done. Piled a lot of famous people into their ad (not forgetting the llama) – a grossly overused tactic at The Big Game. But, in fairness, they’ve done it in style. Ian (who everyone wants to be bffs with) is taken on a journey through Secret Camera World, meeting lots of schlebs and attractive ladies as he goes. And he has a GREAT time, probably because he’s so obviously ‘Up For Whatever’ (shoehorn). Bud show some personality and create a very entertaining spot, and for that we congratulate them. Check out the ad here.

Super Bowl: Maserati

This ad divides opinion in the TWOP camp but it’s up there among the best from the day, whether or not it’s actually any good. A powerful monologue from Quvenzhane Wallis (the Oscar nominee and badass small child) and some stirring imagery grabs your attention and drives you to the climax of the ad where a sleek black Mas (we have no idea if you can shorten car names but it feels like something a Mas owner would do) sends a rallying cry to underdogs everywhere. It seems like this is the beginning of a big year for Maserati, so watch this space. Have a look here.

Sochi: AT&T

The telco giant became the first global brand to condemn Sochi’s anti-gay laws ahead of the Games’ opening ceremony. On their corporate blog they took a stand and firmly wrote: “We support LGBT equality globally and we condemn violence, discrimination and harassment targeted against LGBT individuals everywhere. Russia’s law is harmful to LGBT individuals and families, and it’s harmful to a diverse society.”

Sochi: Channel 4

Channel 4 are waving the rainbow flag all over the place in this wonderfully tongue-in-cheek spot where Sochi is renamed ‘Gay Mountain’ (I bet Putin loves that). In true and typical C4 style a bear cabaret act sing a very camp good luck song for all competitors, gay or straight. Watch the ad here.

Sochi: Canada get excited > For all you statistics pervs out there, we’ve just made your Friday:

And finally (albeit nothing to do with the Super Bowl or Sochi…) a new Sunday Times spot that we ADORE:

Grey London continue to create beautiful, and bloody clever, work for The Sunday Times revamped culture section with this TV ad. The film recreates iconic cultural scenes all in one take. That’s a pretty impressive concept if you ask us! Which you didn’t, so we’ll shut up now…

Ta dah… another week over, now go play in the sun!

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube & Mashable]

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