The Weekly Roundup: 9th May 2014

Bringing you our selection of the biggest and baddest adland breaking news from the last 7 days……because it’s Friday. And this is what we do on Fridays.

The week at a glance:

This week The Sunday Times Rich List named all the fat cats in style, Morrisons have been up to all sorts of tricks, Virgin Atlantic get slapped wrists for encouraging tanning and Paddy Power give us their best content yet.

Sunday Times Rich List

For the first time ever, the rich list (published on May 18th) will take over the entire Sunday Times Magazine. To launch it in style, Grey London have created an awesome ‘fat cat’ print execution. Dickie Branson, Elton John and SiCo are just a handful of the magnates who have been given whiskers and paws via some impressive Photoshop mastery. Look out for the full edition in a couple of weeks.

Morrisons go cheap, and give us a controversial baguette too

In the great supermarket battle, where the low-end discounters and the high-end premium stores are showing staggering growth but the middle-ground is flattening, Morrisons have put a new stake in the aisle to move themselves out of dangerous no-mans land and down to join the bottom.

To explicitly promote the fact they’re a new cheaper Morrisons, they’ve launched the ‘love it cheaper’ campaign, complete with strapline ‘I’m your new cheaper Morrisons’. No way to miss that message then.

DLKW Lowe were the agency partner who will hopefully help the brand recover their sales after they recently plummeted.

In an interesting move as part of this campaign, Morrisons projected a super long baguette onto the Angel of the North. Sure. As you do. Understandably, sculptor Anthony Gormley wasn’t too impressed, promoting the supermarket to apologise: “We’re sorry if you thought we got carried away with our latest marketing. We were trying to have some fun and didn’t mean to offend anybody”. View the ad here.

Virgin Holidays get their wrists slapped

Speaking of brands being naughty, the ASA deemed Virgin Holiday’s new year ‘Tanuary sale’ campaign “irresponsible” as it was seen to promote tanning without highlighting the dangers. Yes, the world has gone a little bit mental. Mind you, they were offering free stencils to put on your skin when tanning to give yourselves the ‘Tanuary tattoo’ (not sure why you’d do that?!) so we can see the point that Melanoma UK were making. Tut tut.

Paddy Power: Arsenal players vs the critics

Ever-controversial but ever-brilliant Paddy Power have released a new video that’s soaring around the www right now. Taking some less than complimentary tweets about Arsenal players, TO the arsenal players, they give them the chance to stand up for themselves. It’s comedy genius and a great way of listening to their audience and encouraging co-creation, very nice. Watch the ad here.

That’s all for now folks.

If you think we’ve missed anything world-changing that should be covered, let us know and we’ll put it in next week’s round-up! Email: hello@toworkorplay.com

[Images courtesy of Youtube & Campaign] займы на карту займ до зарплатывивус займзайм на киви кошелек без отказа