What do you love most about the brand you’ve created?
I have always been obsessed with walking into delis and discovering beautiful, authentic and delicious food and drink brands made by real people with a story. Whether it’s an addictive chilli oil made locally, an olive oil that supports female farmers in the chicest bottle, or a gochujang hot honey, I am here for it.
At On The Table, the fact that I get to combine these wonderful wares into a gift box for people to discover, enjoy and become obsessed with like me, gives me so much joy. When I send friends boxes and they say “Wow, the story of that pasta is beautiful”, or “Those beans are addictive”, it makes me really happy to know that I am part of spreading positive food stories to new people.
What’s even better is that all of these brands and producers have incredible missions behind them, so when someone chooses to buy a gift box from On The Table, they are in fact supporting several incredible businesses which is just heaven.
Have you always wanted to work in this industry?
Since the Jamie’s Italian days (where I worked as a waitress at 18 )and then starting my own street food business a few years after (which is still thriving), I knew the food world was for me. Luckily it has been.
I have only ever known food and have seen it progress massively in the last 10 years. I feel as a society, there has been a big shift to people wanting to know more about where our food comes from and what’s being put in it. It is the solution and the problem for so much and I’m really excited to see where it goes in the next 10 years.
What are you most proud of?
The relationships I’ve made with the producers and brands that sit inside our gift boxes.
What advice would you give to someone keen to start a business but unsure where to begin?
Who is one of your biggest inspirations – either professionally or personally?
Holly Tucker for her insane drive and passion for independent brands and people. She is also one of the kindest human beings I have ever come across. After agreeing to a 10 minute chat with me, this then turned into a 2 hour Zoom call on a Sunday morning from her kitchen where I met the whole family) and discussed Not on the High Street / Holly and Co.
Laura Jackson for her drive, creativity and for not taking everything too seriously – Glassette
If you could attribute your success to anyone who gave you your big break?
My boyfriend, Josh. Always championing my work and creativity which keeps me going.
What’s the hardest thing about your job?
If an order doesn’t come through for a few weeks you take it personally and think noone wants what you do.
Don’t just expect people to know about your brand, go out there and get them and tell them why what you’re doing is so great for them. That is what I am really focusing on this year.
Which part of your job do you most enjoy?
Do you find it easy to balance work and play?
I do – just because I have always worked for myself so I allow myself that time to rest but then I know I need to turn it on when things need doing.
I am still doing everything on my own from curating, to packing boxes, to keeping things going so I do feel overwhelmed at times, but you have just gotta live, laugh, love yourself through it!