Q and A with Freya Twigden, Gut Enthusiast and Founder of Fix8

by Jan 2, 2023
Fix8 Kombucha

What do you love most about the brand you’ve created? 

We’re making fizzy drinks that are not just tasty (like a classic soda is), but also with TONNES of gut health benefits in them…which in turn affects your mood, energy, and even immune system.

Have you always wanted to work in this industry?

I studied Politics at university so setting up a kombucha company was certainly not the natural path! I have always been curious and loved food, drink & wellness – so this feels like the perfect profession for me in hindsight!

What are you most proud of?

Taking the punt straight out of university to set up the business. I was offered a job after university which I knew would give me security and a start in my career, but I just didn’t feel passionate about it. However, when I was brewing kombucha, sharing and learning about it, I felt SO passionate. Following my gut instinct to start Fix8 instead of taking the job is one of my proudest moments. 

What advice would you give to someone keen to start a business but unsure where to begin?

Find something you are passionate about and it will make your uphill battle seem exciting, not scary! Connect with people, and never stop asking questions. 

Who is one of your biggest inspirations – either professionally or personally?

I love Holly Tucker – founder of Not On The High St. Her podcast, zest for life, enthusiasm and female empowerment is next level. Sometimes, her podcasts are the perfect bit of rocket fuel in your ear for the day ahead.

I also just finished reading Miriam Margolyes’s book and have to say, her energy for life is highly infectious (and entertaining!). 

If you could attribute your success to anyone who gave you your big break?

My parents, 100% of my gratitude goes to them! I am the curious, adventurous (and politely stubborn) woman I am because of the opportunities and encouragement they have given me. 

What’s the hardest thing about your job?

Wearing many hats! As a founder, you really do cover most bases and sometimes I wish I could sit with just one ‘hat’ on. I say this, but I also think I would get bored very quickly wearing just ‘one hat’ – which is what I remind myself of often. The grass is always greener, and I think variety is what keeps it interesting (despite feeling chaotic at times).

Which part of your job do you most enjoy?

Connecting with great people in our industry. There is something so special about the people who end up working in food and drink – it makes you feel so alive on a daily basis! That, and seeing the tangible benefits of the job: seeing Fix8 on a retail shelf never gets old and always feels like a pinch-me moment.

Do you find it easy to balance work and play?

I do now after the pandemic. We moved into an office and I love going to work… then coming home – and trying to keep it separate. I also really switch off on weekends through ‘active rest’ – doing a workshop, taking a course or seeing friends. But weekends are mostly ‘Freya’ related, not ‘Fix8’, and that’s been an important separation for me and gives me ten times more energy to focus on the business during the week. 

About Emily Eaves

Co Founder and Editor at To Work or Play, Emily has been Freelance Copywriting for over 10 years. She is passionate about food, drink, travel, design and finding ways to keep her two children out of trouble.

With a background in Luxury Restaurant and Hotel PR, Emily moved from London to Dorset in 2019. She now spends weekends at the beach and daydreams about her vegetable garden.