TWOP spoke to The Fine Cocktail Company, a pre-mix cocktail company with a difference… they taste delicious! We talk about setting up the company, aspirations, inspirations and about a shared love for a great cocktail.
Fine Cocktails – A group of cocktail lovers who were wondering why there were so many ready to drink cocktails on the market, yet nothing that was fresh and actually tasty. No matter how much we like to go to a venue to have a cocktail in a fancy bar there are occasions where something that’s ready to be enjoyed is perfect to have at home and is a winner. After realising there was a gap in the market the company was born.
It is not always easy to prepare a good cocktail, to find the right balance between different textures, not to mention how difficult it can be to gather all the ingredients for one recipe. Knowing this, but still determined to bring a premium mix product to the market, the team set out with an aim; to reproduce the flavours that are familiar in cocktail bars and capture this in a bottle. The process started by developing the recipes, finding natural ingredients of the highest quality, sourcing the freshest fruits and the finest spirits. They then handed these to an entrusted and experienced mixologist to craft whilst always ensuring the highest quality was produced. After a year of research work, experimentation and tasting, Fine Cocktails were ready to unveil their product to the world.
We first met the company at Clapham Foodies Festival and although there were a huge number of drinks brands that turned up to the event, Fine Cocktails in particular caught our eye. The French vintage style branding was an immediate draw, and, along with cheerful staff and the offer of alcohol, we were sold. We tasted the two flavours on offer, Raspberry & Lemongrass or Lemon & Ginger, and were pleasantly surprised by how good they tasted. The product itself is a perfect hybrid of premium spirit, fresh fruity ingredients and above all… they taste great, especially in comparison to other pre-mix drinks we’ve tried before. After the festival we contacted the guys to talk further about the product and the future of the company.
We experimented with different ingredients and interesting flavour combinations together with a great bartender that we know. We also made homemade samples and crashed a lot of parties and dinners at our friends’ place to make everyone help us out with the development. We also did sampling in 2 stores for a week and met more people to understand if people liked our products as much as we did. Finally we approached a team of passionate production specialists at Pernod Ricard to help us crack the challenges we faced with producing the cocktails at the quality and freshness level we wanted. Together with a producer in southern France we were then able to produce our first batch.
We haven’t really been looking at other companies when working with this. We have been focusing on our own values of fresh, natural, convenient and convivial. France and the French dedication to high quality in food and drinks have also been inspiring to us.
We are three people working full time, but plenty of other people on hand to help out in many ways.
We have been working with an amazing design agency in Stockholm. They have done a great job to help us express our vision with the branding and are huge fans of our cocktails. Of course, like with all design processes, it takes a while to get to where you want to go but it’s been an incredibly fun and insightful.
Healthy is not something we would ever consider talking about alcohol. Natural ingredients and high quality is our main focus – and that was a gap that we spotted. Of course we have been following the overall trend of people wanting products that don’t contain lots of preservatives and other chemicals, and that’s what we were looking for ourselves also.
As I mentioned we have experimented with a lot of flavour combinations, but ended up with making three versions initially. After testing to sell them in Paris we realised that 2 out of the 3 had great potential. This is a way we will determine the potential also in the future – testing them out in stores and making a decision based on the sales. Right now we are at the final stage of finalising two new flavours; Bourbon base with Mango and a twist and Gin base with lychee and ginger. As soon as they are ready we will start selling them to selected stores as a test.
Early on we realised that we needed both funding and expertise to make this happen so we approached Pernod Ricard with our idea and they were all over it. They have been a great partner on our journey by letting us develop things our own way but always being there with expertise when we needed it. This of course gives us a lot of advantages in the industry.
The biggest challenge has been to figure out how to produce Fine Cocktails in a way that keeps the freshness of the cocktails. The only way to overcome it is to constantly experiment with everything from ingredients and bottles to temperature in storage and filling techniques. Also, the supply chain is still a bit of challenge – chilled storage and shipping for spirits products with all its regulations is not hugely common.
Expanding in London and Paris are our two first goals. We have also been talking to Wholefoods in the North East region in the US and they would like to test out our cocktails soon as possible in two of their stores. Apart from that, in the long term we envision expansion both within the US and in the EU the coming years.
In London you can buy Fine Cocktails in Bean & Hop (Earlsfield), Dugard & Daughters (Herne Hill) and Hack & Veldt (Chiswick). In Paris we are launching in Causses in September.
We are actually looking to hire a person in London to help us sell and promote Fine Cocktails as we speak – and we will slowly, but surely expand our business within several channels and see how far that will take us.
Stay true to your vision and have a lot of fun!
With thanks to the Janna and the Fine Cocktails team.
Visit the Fine Cocktails website here for more information and to get in touch with the guys.
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