Next: Nailing It With A New Brand Direction

by Oct 28, 2017

Next had seemingly fallen under the radar in recent months laying low and avoiding the limelight. This may be to do with, what seems to be, a step in a new direction from the well known fashion retailer.

In a series of short and quirky ads the company seems to have changed their brand positioning, aiming at a younger, trendier audience. I particularly love the scene where two cute young girls are in the playground smiling at each other both wearing Unicorn tops with the supporting line of “Finding your kindred spirit. Nailed it”.

Each spot uses minimal narrative and plays on the brand’s product with clever copywriting and sweet short scenes. The campaign lives under the strapline “Nailed it”, which has digital competition site to support above the line activity.

Watch the series here:


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About Natalie Jahangiry

Natalie is half Persian with a Geordie accent. Although small in stature, she makes up for it with a big personality! As a Graphic Designer you will often find Natalie gushing about her passion for all things creative and sharing her ideas with everyone and anyone who will listen. If she’s not decorating her house you will find her cooking up recipes from her foodie family or propped up in a cocktail bar in town.